Method of Meaning Reconstruction and Entrepreneurs’ Image

Abstract

The article deals with verbal reaction to the object as the combined product of human culture, including its values, knowledge, action / tools. In the empirical study, using the reconstruction of the meaning of the method has been implemented aim to analyze the attitude of society to the social group of entrepreneurs, and to determine the modalities of this image. To solve the problems of research were applied method of incomplete sentences and thematic division of the sentence method. It has been shown that most of the opinions expressed do not correspond to reality, reflecting the stereotypical attitude of the society towards this social group. In most of the judgments presented a negative image of the entrepreneur, who in otlichie from positive, based on a logically sound reasoning and is particularly differentiated in the conceptual plan. Moreover, it demonstrated that a negative image is significantly more based on the belief values than positive. Clearly it shows that the sequential ordering and classification of verbal reactions allow to reconstruct a verbal image of the object and meaning for the subject.