Place of competitive benchmarking in modern educational management
DOI:
https://doi.org/10.38014/ehs-ss.2019.3-II.14Keywords:
higher education institutions (HEIs), competitive benchmarking, the concept of competitive benchmarking, the quality of educational services, the competitiveness of universitiesAbstract
The high level of requirements of applicants and students both among Ukrainian and foreign consumers of educational services regarding the level of technical equipment of the educational process, the quality of teaching by teachers, the ability to conduct their own research on the basis of universities pose questions for Ukrainian universities about the need to develop a competitive strategy for market behavior. The article suggests an author's definition of the notion “concept of university competitive benchmarking” in higher education in Ukraine, which is at an early stage of its life cycle and is a relatively new management technology in the educational field. The focus is on the problems that affect the economic security of private universities.
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Copyright (c) 2019 Victoria MARYNOVYCH
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